Using Multi-Media 2 - Creating a Mood (75)

One of the greatest strengths of using multi-media is the ability to create a mood. A mood is defined as “[the] general feeling of [a] group”. Being able to change the mood of a large group by using multi-media is important because it is not simple to change the mood of a large group simply by going to every person and speaking with them directly. That is nearly impossible. By using multi-media we can control the mood of a large group of people very quickly.

Keep in mind that multi-media will have an effect on everyone it encounters. Make sure that your multi-media is producing what you want it to produce when you want it produced. It doesn’t make much sense to have really busy lighting on a soft, slow, somber song because it is creating the wrong mood. Likewise it doesn’t make sense to show a really serious video when your sermon is high energy and fun.

Multi-media is a tool, not an end. It is the means by which we move a people to a common mood. That mood enhances what the service/meeting is trying to accomplish and brings about a greater effectiveness more quickly. Remember, creativity is not what you do but how you do something.